A F R I CA    Y O U R    T I M E    I S    N O W    

There has never been a more pressing time to boldly express a sense of afro-optimism. A time has come for each of us to rise up and show up, and to declare that as Africans, we are lunging forward into action NOW. A time has come for Africans - north, south, east and west - to surf these waves of momentous change, blowing from all corners of our continent beckoning us to act with urgency because “we are the ones we have been waiting for”

The campaign is a re-awakening, a recalibration and re-ignition of the spirit of African influence. It is about the acknowledgement that I too, in whatever capacity, have the power and it all begins with me. A reminder that we don’t need any external validation from other nations for us to believe that we can do it. It all starts with believing that we CAN, because we are AfriCANs. We can all be the change that we desire. We are part of a powerful collective of change-makers and game-changers because the blood of Africa runs through our veins.

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